DiDi Australia

The partnership between DiDi and Velocity introduced a new way to earn Points, one grounded in everyday behaviour and not just travel plans. The creative approach made that shift feel immediate and intuitive, bringing both brands together through shared colour, motion and a clear sense of destination.

Visuals were designed to feel seamless and benefit-first, with pathing elements, rotating loyalty coins and a brand world that moved as naturally as the offering itself. What began as a single concept expanded quickly, anchoring a multi-channel campaign that covered out-of-home, social, digital and in-app environments. With multiple teams building on the original idea, the creative stayed consistent without ever feeling static, moving across formats, audiences and attention spans with clarity.