Summer Menu

The onboard retail menu gets a seasonal update every six months, but this edition called for more than a basic switch-out. The summer refresh introduced a lighter visual tone and clearer structure, while shifting emphasis toward imagery to better reflect the onboard experience. Layouts were reworked to feel more editorial, allowing hero photography to carry more weight across key sections. Pricing was simplified and repositioned, making room for a cleaner visual hierarchy and exploring future flexibility with Velocity Points. What began as a straightforward update became an opportunity to subtly evolve the brand’s onboard presence without disrupting its foundations.