The Sale

The Sale campaigns are Virgin Australia’s most visible retail moments, designed to be instantly recognisable and emotionally resonant. Built around a consistent message format and bold visual language, the creative lands with charm and familiarity wherever it appears. Each rollout was led end-to-end, adapting the core concept across a wide mix of owned and paid channels. Layouts were tailored to suit format and placement, balancing headline, imagery and branding with clarity and restraint.

While the structure remained deliberately consistent, subtle refinements in each iteration kept the campaign relevant, seasonal and distinctly Virgin. These campaigns earned their place as high-impact, branded moments travellers could spot and connect with instantly.